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Peters named new CEO of ASE
Americas
After less than six months of
sharing CEO responsibilities at ASE GmbH of Germany, Dr. Ralf Peters
has been picked to become the CEO of ASE Americas as well...,
in a move
designed to meet the expected boom in the German PV market following
the passage of the German Renewable Energy Law (REL), the world’s
most progressive PV incentive legislation. Peters, who replaces Dr.
Charles Gay as CEO of the American subsidiary, (see article above)
intends to ship the entire output of ASE 300 W modules to Germany for
a three- to four-year period until the US market picks up again. He
calls the continental shift »a good relief« for ASE. Currently the
American capacity for ASE modules is about 4 MW but Peters wants to
crank that up to 6 MW by June. It will be a challenge, he says, to
make sure there will be enough modules available for sale in the US.
»Our goal for this year is to sell six megawatts in Germany.«
Peters also plans to feed
nearly all of the 11 MW production of cells from the Billerica,
Massachusetts plant to Germany. At the Alzenau plant in Germany, one
cell line is running at full capacity, and another, which is intended
to bring the cell capacity in Germany up to 12 MW, is being tested and
could go online in May or June. Peters says the time has come to show
that a solar company cannot only break even but can be in the black.
Peters started his career at Nukem, the nuclear subsidiary of the
German utility RWE, in 1980, which included two years in the US.
Before joining ASE GmbH in 1999, Peters worked for five years at the
RWE subsidiary Gesellschaft für Nuklear Behälter (GNB), which builds
tanks for transporting spent nuclear fuel.
William
P. Hirshman
© PHOTON International, March 2000

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