Peters named new CEO of ASE Americas

After less than six months of sharing CEO responsibilities at ASE GmbH of Germany, Dr. Ralf Peters has been picked to become the CEO of ASE Americas as well..., 

in a move designed to meet the expected boom in the German PV market following the passage of the German Renewable Energy Law (REL), the world’s most progressive PV incentive legislation. Peters, who replaces Dr. Charles Gay as CEO of the American subsidiary, (see article above) intends to ship the entire output of ASE 300 W modules to Germany for a three- to four-year period until the US market picks up again. He calls the continental shift »a good relief« for ASE. Currently the American capacity for ASE modules is about 4 MW but Peters wants to crank that up to 6 MW by June. It will be a challenge, he says, to make sure there will be enough modules available for sale in the US. »Our goal for this year is to sell six megawatts in Germany.«

Peters also plans to feed nearly all of the 11 MW production of cells from the Billerica, Massachusetts plant to Germany. At the Alzenau plant in Germany, one cell line is running at full capacity, and another, which is intended to bring the cell capacity in Germany up to 12 MW, is being tested and could go online in May or June. Peters says the time has come to show that a solar company cannot only break even but can be in the black. Peters started his career at Nukem, the nuclear subsidiary of the German utility RWE, in 1980, which included two years in the US. Before joining ASE GmbH in 1999, Peters worked for five years at the RWE subsidiary Gesellschaft für Nuklear Behälter (GNB), which builds tanks for transporting spent nuclear fuel.

William P. Hirshman
© PHOTON International, March 2000